Melissa Gonzalez

- Founder of The Lionesque Group and the Chief Pop-Up Architect™


Melissa Gonzalez

Melissa Gonzalez, a former Wall Street Executive, is a successful American entrepreneur, author and founder of The Lionesque Group and the Chief Pop-Up Architect™. The Lionesque Group is a firm consisting of award-winning retail strategists and pop up architects™ who have produced and strategized over 150 brick-and-motar experiences in the United States’ larger cities since 2009. With a mission to think outside the box, the firm is helping clients to both re-think and re-format the opportunities of brick-and-motar spaces. By creating unique in-store experiences, brands will have a long-lasting impact on their target audience.

In 2019, The Lionesque Group was one of the finalists in One Show Awards for Experiential Design and Indoor Spaces. Additionally, it was shortlisted in The Glossy Awards for Best Pop-Up/New Concept Store in 2018.

Melissa Gonzalez is also the CEO and founder of Clark, an interactive platform that empowers customers to connect their in-store and online shopping experiences using digital wireless personal shopping keys. Clark creates seamless shopping by making it possible for customers to review and purchase products they discovered in-store. This way brands get real-time transparency into store performance. It gives clients rich data about online traffic and their customers’ purchasing behavior.

Melissa Gonzalez has worked with major brands and clients counting Amazon, Estee Lauder, YUM brands, COTY, Intel and others such as property groups, including Steiner & Associates and GGP Properties (now Brookfield).

In 2016, she was awarded Design:Retail’s 40 under 40, an award for the retail design industry’s top young professionals and up-and-coming future leaders. In addition, she was awarded the Innovator of the Year for pop-up retail experiences by Retail Touchpoints in 2015. Finally, she was honored with the CLIO Image Award for experiential engagement in 2014, and she was a finalist for the New York Design Award for marketing and branded experiences.

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