About

Melissa Gonzalez

Melissa Gonzalez is a successful American entrepreneur, author and founder of The Lionesque Group, an award-winning creative strategy firm, and Clark, an interactive platform which empowers consumers to connect with digital and physical brand experiences.

She draws on her success as a former Wall Street Executive, advising high-level entrepreneurs on how to grow their businesses by leading with innovation and creativity.
Additionally, she shares her unique business insights in inspirational keynotes leaving audiences enlightened and energized.

Building bespoke brand experiences, Melissa advises businesses on how to build custom brand experiences, converting customers to clients and creating a better brand experience for their target audience. Based on her career as a creative strategist, entrepreneur and CEO, Melissa knows the nuances of building a successful business and growing it.

According to Melissa, a better brand begins with strategy. She helps businesses tell their most compelling stories through immersive experiences that both engage and elevate their brands and customers.

Melissa is an award-winning innovator and a seasoned visionary. In 2016, she was awarded Design:Retail’s 40 under 40, an award for the retail design industry’s top young professionals and up-and-coming future leaders. In addition, she was awarded the Innovator of the Year for pop-up retail experiences by Retail Touchpoints in 2015. Finally, she was honored with the CLIO Image Award for experiential engagement in 2014, and she was a finalist for the New York Design Award for marketing and branded experiences.

In 2019, The Lionesque Group was one of the finalists in One Show Awards for Experiential Design and Indoor Spaces. Additionally, it was shortlisted in The Glossy Awards for Best Pop-Up/New Concept Store in 2018.

The Lionesque Group is a firm consisting of award-winning retail strategists and pop up architects™ who have produced and strategized over 150 brick-and-motar experiences in the United States’ larger cities since 2009.

Clark is an interactive platform that empowers customers to connect their in-store and online shopping experiences using digital wireless personal shopping keys. Clark creates seamless shopping by making it possible for customers to review and purchase products they discovered in-store.

Melissa Gonzalez has worked with major brands and clients counting Amazon, Estee Lauder, YUM brands, COTY, Intel and others such as property groups, including Steiner & Associates and GGP Properties (now Brookfield).