Melissa Gonzalez

- Founder of The Lionesque Group and the Chief Pop-Up Architect™

In the media

Melissa Gonzalez is exposed in the media as a retail expert on Cheddar TV. She is a regular contributor on ABC LA radio with #RetailWithMelissa and  Advertising Week 360. Below are some of the latest news about her work with retail strategy and contribution to the media. 

Melissa Gonzalez Media Sizzle Reel


More Content

Melissa Gonzalez on Yahoo! Finance

Closing Time

Lesson 1 Why You Need To Do A Pop Up

Retail Goes Digital


Meet the Brand Tacticians, Specializing in Experiences and Locations

The first session of the afternoon kicked off with “Meet the Brand Tacticians” featuring Michael Dorf, founder, City Winery and Melissa Gonzalez, founder and chief pop-up architect, The Lion’esque Group. This VM Summit session aimed to showcase new models and experiences that companies have implemented to appeal to today’s hyper-connected consumers.....

Melissa Gonzalez of The Lion’esque Group on Experiential Retail

A retail futurist, Gonzalez talks about creating transformative experiences for customers with physical pop-up stores like IRL in Chicago that integrate online-only brands with in-person shopping. Rather than lamenting the decline of brick-and-mortar stores, Gonzalez points to new opportunities for retailers, consumers and real estate owners alike......

Why Storytelling Is The Future Of The Physical Retail Experience

Ahead of her appearance at this year's Shoptalk, Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling...

Inside the Lion’esque Group, the brains-for-hire behind popup shops

Melissa Gonzalez, founder and CEO of the Lion’esque Group, started her popup shop consultancy in 2009 after leaving Wall Street in what she calls a “good accident.”
The former vp of institutional equity sales at Merriman Capital amicably split from her firm in search of more creative endeavors, taking her severance package and funneling it into a retail business...

Contact & Booking

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