Melissa Gonzalez

- Founder of The Lionesque Group and the Chief Pop-Up Architect™


Below are Melissa Gonzalez’s keynote topics that are focusing on her experience as an entrepreneur and work with retail strategy.

Thriving as a Woman

As the owner of multiple business as well as working and thriving on Wall Street, in a male dominated industry, Melissa understands the strength in takes to be a leader, an award-winning business owner and a woman all at the same time. In this keynote, she shares her experiences, her challenges and her triumphs.
In this keynote she shares:

  • How to maintain an exceptional work-life balance
  • Why failing is not your enemy
  • Understanding the nuances of timing and using them to your benefit

Digital Transformation is not just for retail

Technology is ever changing and your business should change with it. In this informative talk, Melissa will share how your business can evolve along with the future of your organization’s market.

  • Learn how to leverage your client interactions to maintain brand loyalty
  • Get tips on how to enhance team think, to help your team with innovative thinking
  • Review omni-channel approaches to the client experience and how it can lead to the growth of your business

Transforming for Tomorrow's Brands & Consumers

The consumer is evolving at a record pace and with that commercial real estate is being completely overhauled. Curating multi-use environments is helping but isn’t enough on its own to attract the brands and retailers of tomorrow.

In this session, we will dive into strategies to position your company for the future of retail.

  • How to achieve long-term value and increased NOI (net operating income) through the incorporation of experiential retail
  • How re-engineering the leasing structure for more flexible leases can work for your business
  • Learn how to define the new “white box”
  • Find out what is attracting the next generation of brands and retailers

The Future of Retail

New technologies are advancing and reshaping today’s consumer at a faster pace than ever before. Melissa will introduce you to forward thinking key trends impacting the future of retail. Today, customers expect retailers and brands to know them better than they know themselves regardless of how quickly they are evolving. In this keynote, you can hear how you can leverage key trends to answer how consumers will shop in the years to come.

  • 5 key trends reshaping the future of retail in 2019
  • How to create fans, not just consumers of your brand and the benefits of doing so
  • Balancing automation vs. humanization of retail. The outcome may shock you!

Living in a Phygital World

Learn how an omni-channel approach to brick-and-mortar retail help brands unlock “super consumers” by bridging their online business in the physical world. Via a dive into best-in-class examples of multi-channel retailers strategically meshing e-commerce and brick-and-mortar retail.

  • Thought-provoking ideas on how to integrate the digital landscape with physical improvements
  • A look at our consumers today and how they affect your market and consumers
  • Creating the right filters for your tech integration
  • Understanding the important role content strategy plays in phygital retail experiences and how to use it to your advantage


From a trading desk to leading the industry’s shift to pop-up retail. Learn how a former Wall Street executive leveraged her skill set in business and finance to pursue a more creative endeavor. Through twists and turns hear how her experiences in the process constantly informed her decisions and path to success.

  • Why “failing” along the way is sometimes the most critical path to success.
  • How to learn and iterate at a quicker pace
  • Building a team that builds you and your company
  • When the appropriate time is for growth and when to leap!

Contact & Booking

Please fill in the form if you have questions or wish to book Melissa Gonzalez
as a speaker for your next event.

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