Melissa Gonzalez

- Founder of The Lionesque Group and the Chief Pop-Up Architect™

Keynotes​​​​

Below are Melissa Gonzalez’s keynote topics that are focusing on her experience as an entrepreneur and work with retail strategy.

Building environments for an experiential world: How Real Estate can transform for tomorrow's Brands & Consumers

The consumer is evolving at a record pace and with that commercial real estate is being completely overhauled. Curating multi-use environments is helping but isn’t enough on its own to attract the brands and retailers of tomorrow.
In this session, we will dive into strategies to position your company for the future of retail.
How to achieve long-term value and increased NOI (net operating income) through the incorporation of experiential retail.

  • How re-engineering the leasing structure for more flexible leases can work for your business
  • Learn how to define the new “white box”
  • Find out what is attracting the next generation of brands and retailers
  • Deep dive into today’s trends and the trends of tomorrow
  • How to create a holistic property experience
  • How do you rethink the tenant mix

Living in a Phygital World: Optimizing the Consumer Buying Experience

Learn how an omni-experience approach to brick-and-mortar retail help brands unlock “super consumers” by bridging their online business in the physical world. Via a dive into best-in-class examples of multi-channel retailers strategically meshing e-commerce and brick-and-mortar retail.
Thought provoking ideas, how to integrate the digital landscape with physical improvements
A look at our consumers today and how they affect your market and industry

  • Creating the right filters for your tech integration
  • Understanding important role content strategy plays in phygital retail experiences and how to use it to your advantage
  • Key behaviors of today’s consumers that inform the types of environments that brands should create
  • Key metrics that illustrate the true impact of physical retail

Entrepreneurial Leaders: Unlocking the entrepreneurial spirit with in yourself and your team

From a trading desk to leading the industry’s shift to pop-up retail, learn how a former Wall Street executive leveraged her skill set in business and finance to pursue a more creative endeavor. Through twists and turns hear how her experiences along the way constantly informed her decisions and path to success.
Why “failing” along the way is sometimes the most critical path to success

  • How to learn and iterate at a quicker pace
  • Building a team that builds you and your company
  • When is the appropriate time for growth and when it is time to leap!
  • How to determine the right path to scale your business by understanding what you need
  • Positioning your time to unlock the most value by identifying your 80/20 balance

The Future of Retail

With technology advancing and reshaping at today’s consumers’ at a speed of light pace, Melissa will dive you into forward thinking trends impacting the future of retail. Customers want brands and retailers to know them better than they know themselves regardless of how quickly they are evolving. Hear how you can leverage key trends to answer how people will shop in the coming years.

  • 5 key trends reshaping the future of retail in 2020
  • Rethinking the in-store format
  • How to create fans, not just consumers of your brand and the benefits of doing so
  • Balancing automation vs. humanization of retail. The outcome may shock you!

Thriving as a Woman

From a trading desk to leading the industry’s shift to pop-up retail, learn how a former Wall Street executive leveraged her skill set in business and finance to pursue a more creative endeavor. Through twists and turns hear how her experiences along the way constantly informed her decisions and path to success.
Why “failing” along the way is sometimes the most critical path to success

  • How to learn and iterate at a quicker pace
  • Building a team that builds you and your company
  • When is the appropriate time for growth and when it is time to leap!

Digital Transformation is not just for retail

Technology is ever changing and your business should change with it. In this informative talk, Melissa will share how your business can evolve along with the future of your organization’s market. You will learn:

  • Learn how to leverage your client interactions to maintain brand loyalty
  • Get tips on how to enhance team think, to help your team with innovative thinking
  • Review omni-channel approaches to the client experience and how it can lead to the growth of your business

Contact & Booking

Please fill in the form if you have questions or wish to book Melissa Gonzalez
as a speaker for your next event.

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